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The visual identity of a company or organisation plays an important role in its corporate identity strategy. Continuously designed colours, shapes and typefaces give a significant expression to any venture and point out its unique qualities.
In this university
project, led by Helm Renz, I created a visual identity for a Cambodian organization
called APSARA. The main goal of APSARA [Authority for the Protection and Management
of Angkor and the Region of Siem Reap] is to protect the Khmer heritage from
robbery, erosion and other destructions. The project results were presented
to the Cambodian Minister of Culture in 1999.
letterhead
poster
Sevenval is a
supplier of technologies for e-business marketing. It develops and markets
software systems that enable clients to monitor their e-commerce and online
marketing activities. In this case, it was important to create a clear, solid
and trustworthy identity on the one hand, and on the other a young and dynamic
one, conveying stability in a fluctuating market of e-business.
In 1999 the Cologne Elastix racing team took part in the Rubber-cup-race
in Stuttgart. The goal was to win a race in terms of speed and distance with
a vehicle that runs solely on 25 grams of rubber.
Caps, overalls, letterheads, banners and vehicles all had the Cologne Elastix
logo. This fresh identity hightened team spirit and accompanied the Cologne
Elastix to victory.
Like APSARA, the project GACP [German Apsara Conservation Project] deals
with the Khmer heritage, i.e. the conservation and restoration of apsara statues
at Angkor Wat. The specialists asked me to design their visual identity, in
exchange for which my 7-week trip to Cambodia was fully sponsored.
letterhead
business
card
The company RADARLUX develops and markets radar technology for traffic monitoring. Before designing a new visual identity it was necessary to get involved in the marketing strategies of the business. Targeting city managers, officials and police officers, the complex technical language and abstract product branding of former presentations had to be changed making it easy to understand by using function-orientated product communication. More than 40 products with names like DSF/II/190L were reorganized into 5 product groups, e.g. TEMPODIS, TEMPOCAM, and TEMPOHIT. The »red-eye-logo» was applied to business papers and brochures.
The same method was applied for its sister company PUBLICOUNT. In this case,
and as its name points out, radar technology is used to count people. This
system enables marketing and facility managers to keep informed on for example
the number of people entering the building, which products they are observing
and for how long.
In contrast to RADARLUX for this client it was more important to underline
the product benefits for marketing and sales and less important to highlight
the monitoring technology, thus avoiding negative implications like the »big
brother»-scenario.
brochure sample
A network of German museums planned an international museum's day and needed a poster. Our strategy [me and my former colleague Boris Wachsmann] in the pitch was to propose a visual identity instead of a single poster. Therefore we designed a sign that could be applied as a tiny logo on a letterhead but would also be suitable as a big motif on a poster or a banner.
netzspannung.org is an online platform for media artists, designers and computer scientists. It offeres multi media archives, organizes expert workshops and conferences and initiates the digital sparks award, a prize for the best new media projects developed in German art and design faculties. In 2001 the project Stadtwirklichkeit was awarded with a Digital Spark. Recently I designed a poster to advertise the "call for entries 2003".
Andulela offers exclusive travel experiences that combine extraordinary
activities with world-renowned sights in South Africa. The Cape Town based
tour operator caters for individuals and small groups of up to 8 people.
Andulela's responsible tourism concept seeks to involve travellers in the
South African way of life by offering them opportunities to participate in
social activities like cooking. Wildlife excursions are guided by nature conservationists
or linked to conservation projects showing tourists not only the beauty of
South Africa but also creating awareness of environmental issues.
The corporate design included logo, business card and letter head as well as the website.
<Design> Michael Wolf
